What You Will Learn
Lead management for sales starts with a structured balance of managing your customer experience when they are trying to gather information over the internet and over the phone with managing outbound call campaigns to keep your sales pipelines full. Dealerships today are losing sales customers due to fail points over the phone or during the online shopping process, and a lack of follow-up and follow-through on outbound campaigns. Let this course guide the way to being the best in town and converting your leads at the highest rates.
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Customer Experience
Take a first impressions self-assessment of the experience a potential sales customer has when trying to connect with your dealership and gather the information they need to move down the sales funnel.
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Lead Management
Coach and train your staff to handle every lead with a customer-centric approach to understand customer needs and know what to say when the customer says "NO".
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Process Management
Build more effective processes for handling fresh inbound sales calls, chats, texts while maintaining follow-up. Learn strategies for improving lead conversion rates and the importance of management awareness & synergy.
