What You Will Learn
Modern Retailing has one objective: provide your customers with the convenient and transparent shopping experience they have come to expect from every industry. When you align that goal with the empowerment of your most important asset - your people - your customers will begin to take more steps of the buying process online and ultimately speed up the overall buying process.
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Lead Management
As consumers use an increasingly wide array of channels in their individual shopping journeys, automotive dealers need to improve lead management tactics to provide their customers guidance and information.
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Process Management
Despite all of the benefits, digitally transforming your dealership can be a complex project. Evolve & align your processes with your tools & technology to consistently deliver an overall exceptional customer experience.
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Skills Development
As dealership managers, you must NEW-skill employees to adapt to evolving expectations and optimize your greatest assets by ensuring that you're putting the right people in the right roles with the training they need to thrive.
