Course Curriculum

  • 01

    Introduction to Modern Retailing

    • Automotive Market Trends

    • Serving Today's Customer

    • What is Digital Retailing?

    • Establishing Goals for Modern Retailing

    • Defining Objectives for Modern Retailing

    • Developing Your Strategy

    • Knowledge Check
  • 02

    Structuring Your Dealership for Modern Retailing

    • A Top Down Approach to Change Management

    • Establishing Your Service Framework

    • Shaping the Environment and Culture of Your Dealership

    • Knowledge Check

    • How to Change When Change is Hard

    • Organizational Wide Communication - Driving New Goals & Objectives

    • Knowledge Check
  • 03

    Turning Ideas Into Implementation

    • Operationalizing New Standards

    • Aligning Processes with Tools & Technology

    • Knowledge Check

    • Process Mapping for Digital Leads

    • Process Mapping for Inbound Calls

    • Process Mapping for Showroom Leads

    • Knowledge Check

    • Seamless Processes Create Omnichannel Customer Experiences
  • 04

    Sustaining New Ways of Working

    • Putting Action into Action Plans

    • Create a Culture of Accountability

    • Knowledge Check

    • Leverage your Digital Retailing Tools and Technology 2.0

    • Recovering from Service Failures

    • Knowledge Check
  • 05

    Course Completion Test

    • Modern Retailing for Management

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