What You Will Learn

Nearly all of today's car buyers will begin their shopping journey online. But you don’t need to have digital retailing tools for customers to interact with your dealership online. In this program, learn how to provide an exceptional, convenient, and transparent online experience for consumers.

  • Experience Assessment

    Take an eye-opening self-assessment the experience potential buyers have with your website to identify areas where action is needed and improvements can be made.

  • Rules of Engagement

    Learn how to deliver stand-out responses to every digital lead source that motivate more customers to engage and welcome you into their buying journey.

  • Omni-channel Contact

    Build a unified and proactive cross-channel approach that recognizes individual buying experiences, delivers consistency in messaging, and drives customer loyalty.

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Training Plan Courses

Here are all the courses that are included in this training plan.

Meet Your Trainers

Instructor Bio:

Matt Lowery is the Director of Training for Proactive Dealer Solutions. He has worked with hundreds of dealerships over the last 6 years developing teams in business development, showroom process improvement, service lead optimization, and customer experience strategies.

Matt Lowery

Director of Training


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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