What You Will Learn
Nearly all of today's car buyers will begin their shopping journey online. But you don’t need to have digital retailing tools for customers to interact with your dealership online. In this program, learn how to provide an exceptional, convenient, and transparent online experience for consumers.
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Experience Assessment
Take an eye-opening self-assessment the experience potential buyers have with your website to identify areas where action is needed and improvements can be made.
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Rules of Engagement
Learn how to deliver stand-out responses to every digital lead source that motivate more customers to engage and welcome you into their buying journey.
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Omni-channel Contact
Build a unified and proactive cross-channel approach that recognizes individual buying experiences, delivers consistency in messaging, and drives customer loyalty.