Course Curriculum

  • 01

    Introduction

    • Service Agent Role in Business Development

    • Service Agent Daily Expectations

    • Knowledge Check

  • 02

    Service Phone Skills

    • Help the Customer Manage the Maintenance of Their Vehicle

    • The Importance of an Alternative Service

    • Why You Need Service Scripts

    • Pattern Interrupts

    • Understanding Your Unique Servicing Proposition

    • Knowledge Check

  • 03

    Service Contact Strategies

    • Verifying and Updating Customer Records

    • Effective Service Messaging

    • Knowledge Check

  • 04

    Inbound Service Calls Step-by-Step

    • Greeting

    • Name and Number

    • Customer Record Verification and Update

    • Primary Concern

    • Review Vehicle History

    • Maintenance Upsell

    • Check for Recalls

    • Transportation Needs

    • Set a Solid Service Appointment

    • Confirm it in Writing

    • Non-Maintenance Upsell

    • Conclusion

    • Inbound Service Call Role-Play Example

  • 05

    Outbound Service Calls Step-by-Step

    • Be Prepared

    • Verify

    • Get the Green Light

    • Introduction

    • Reason for Calling

    • Non-Maintenance Upsell

    • Final Steps

    • Outbound Service Call Role-Play Example

  • 06

    Handling Other Service Leads

    • Handling Online Service Scheduling Requests

    • Handling Onboard Vehicle Diagnostic Leads

    • Knowledge Check

  • 07

    Service Customer Follow-Up Activity

    • Unappointed Service Leads

    • Missed Appointment Service Leads

    • Knowledge Check

  • 08

    Proactive Service Campaign Activity

    • Types of Service Campaigns

    • Service Campaign Theory

    • Service Campaign Mechanics

    • Service Campaign Scripting

    • Special Order Parts

    • Scheduling Pre-Booked Maintenance

    • Knowledge Check

  • 09

    Service Customer Concerns and Objections

    • Understanding Service Customer Concerns and Objections

    • Building Value in Services

    • Service Rebuttals

    • Knowledge Check

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