What You Will Learn

Your dealership's business development initiative should include input from your marketing department and an understanding of current marketing initiatives.

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course Curriculum

  • 01

    Introduction

    • What is Business Development

    • Business Development Purpose and Functions
  • 02

    What's In It for Marketing?

    • What's in it for marketing?

    • Understanding the Marketing Role In Biz Dev

    • Marketing Strategies and Alignment
  • 03

    Course Review

    • Knowledge Check

Meet Your Trainer

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner

Reviews

"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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