Course Curriculum
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01
Foundations of Business Development
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What is Business Development?
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Business Development Purpose and Functions
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Business Development Models
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Finding the Right Business Development Model
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Understanding the Management Role In Business Development
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What's in it for me?
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Understanding the Management Role in Business Development
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02
Business Development Strategies
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Lead Management
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Process Management
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Performance Management
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Success Traits
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Knowledge Check
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03
Growth Through Proactive Campaigns
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What is a Proactive Campaign?
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Campaign Selection
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Who Should Make Campaign Calls?
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Campaign Scripting and Coaching
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Creating Campaign Call Schedules
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Measuring Campaign Results
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Ongoing Evaluation
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Knowledge Check
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04
Key Performance Indicators
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Activities
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Calls
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Contacts
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Appointments
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Shows
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Solds
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Transfer of Opportunities (TOs)
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05
Management Engagement
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Importance of Management Engagement
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Hourly Management
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Daily Management
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Weekly Management
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Monthly Management
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Knowledge Check
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