What You Will Learn

Today’s buyers buy from the people they trust. How they make their choices has less to do with price and more to do with the buying experience. Master new skills to support business development and provide a shopping experience that gives your buyers empowerment over the process and the ability to move at their own pace.

  • Customer Experience

    Achieve customer experience excellence through an understanding of the theories and concepts for today’s customer expectations from online to the showroom.

  • Sales Best Practices

    Sharpen your core lead handling skills over the phone, online, and in the showroom while building your database of prospects and referrals so your pipeline is always full.

  • Appointment Setting

    Set your own appointments that show & buy with relationship-building skills that foster customer commitment and process-driven appointment strategies.

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Meet Your Trainers

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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