What You Will Learn

With today’s consumers using their smartphones throughout the car buying journey, many customers will click and call instead of filling out a form on your website or sending an email. In this master program, learn how to connect and convert those calls to appointments that show and buy.

  • Caller Experience

    Take a first impressions self-assessment of the experience a potential buyer has when trying to connect with your dealership. More connected calls mean more "at-bats" for your sales staff.

  • Sales Phone Skills

    Develop your staff to handle every call with a customer-centric approach to understand where the caller is in their journey. Master techniques that motivate shoppers to take action.

  • Manager Engagement

    Learn the components of a solid sales call process and how to address mishandled opportunities to recover customers, save more deals, and improve performance coaching & feedback.

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Training Plan Courses

Here are all the courses that are included in this training plan.

Meet Your Trainers

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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