What You Will Learn

The difference between a good BDC agent and a great one is a dedication to mastering their communication and follow-up skills. This program provides Sales BDC Agents with everything you need to develop a high-performing business development team. Supercharge your performance and excel in your role in the sales BDC.

  • Skills Mastery

    Master the art of handling fresh leads with responses that motivate more customers to engage and go beyond the day to day with unsold & sales campaign techniques.

  • Appointment Setting

    Set more appointments that show & buy with relationship-building skills that foster customer commitment and process-driven appointment management strategies.

  • Objection Handling

    Confidently overcome customer concerns and objections with modernized power phrases that empower your leads to take the next step in their buying journey.

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Training Plan Courses

Here are all the courses that are included in this training plan.

Meet Your Trainers

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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