What You Will Learn

This executive training program starts with a fundamental understanding of the principles and function of a business development initiative with a focus on acheiving customer experience excellence, effectively managing sales opportunities, and developing the habits and skillsets of your entire dealership staff.

  • Customer Loyalty

    Building customer and brand loyalty through a business development initiative.

  • Lead Management

    Playbook on lead management processes to engage, appoint, & convert more leads.

  • Dealership Growth

    Operation blueprint for generating leads and effective follow-up to drive growth.

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Meet Your Trainer

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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